Happy Elephant Vegan

Complete rebranding of Happy Elephant Vegan and packaging. I created all the illustrations for this is pan asian cuisine, which include hidden elephants. I was inspired by Indian and Thai patterns to create a funky look. I chose warm colors (even the green is mainly lemon yellow) to capture the spicyness and flavor of the curry. There big bottles bigger bottles with the square hang tag are curry paste, and the smaller ones are curry powder. Each bottle has a recipe attached to it so that every piece of packaging is reusable. I used a brown neutral background, recycled parchment and hemp string for an organic and healthy feel. Each bottle has a unique illustration, and no two bottles are the same. Each jar has a see through lid, to show how healthy the ingredients are and that this restaurant has nothing to hide. This company is very eco conscious and big on recycling, so I tried to make packaging that you wouldn't dispose of. I hid the elephants so that you can make a game out of finding them once you are done eating the product. I directed the photoshoot all the Happy Elephant Vegan products.